RenovareCraft — Xanthe Kakaras

Live at the XK Intersection

Field Notes

Four ways I look at the world. Tap a circle.

EExperienceWhere you can find me

Yes, I'm a mermaid (see About). You'll always find me near water. Underwater is a whole other life, and it's my safe place.

CCreativityWhat inspires me

I'm always somewhere new, and my friends and family have stopped being surprised by where I turn up. You'll find me with a camera or on a walk, taking photos that challenge how I see the world and teach me to really look.

PPerspectiveWhat shifts my mindset

I've set a goal to meet at least one new person every week. Every person is a window onto how someone else sees the world, and you never know what you'll learn.

UUniverseCulture fun fact

In Paris I ate only steak tartare, escargot and frog legs for three days straight, every meal, to find the best one.

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Currently based
in New York, NY

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Xanthe Kakaras
Art Direction + Design

Renovare Craft
Medieval Skin Packaging

Apothocary Rituals, Refined.

Overview
Renovare Craft is a London-born luxury skincare line rooted in medieval monastery gardens, translating historic herbal remedies into modern rituals that protect and strengthen the skin.

Modern skincare often focuses on fast trends or clinical messaging, losing the sense of ritual and heritage behind traditional botanical remedies.

The brand concept was shaped by London's visible medieval architecture—layers of history revealed within the city itself. Drawing from monastery gardens and apothecary traditions, the brand frames skincare as sanctuary through a three-step ritual system: Keep, Shield, and Crown.

The project produced a luxury skincare concept including three hero products rooted in medieval botanical traditions. The product line is designed for women and skincare-conscious consumers seeking ritual, protection, and naturally rooted formulations.

Scope
+ Brand Strategy & Positioning
+ Concept Development
+ Art Direction + Copywriting
+ Out of Home Advertising (OOH)
+ Packaging

Brand Identity & Strategy

Reonvare Craft integrates medieval healing traditions with modern skincare, translating time-honored remedies into a refined, contemporary system. Rooted in its name—renovare (to renew and restore) and craft (the act of making by hand), the identity balances archival textures and herbal symbolism with clean, modern design.

Medieval Gardens & the Concept

The design is rooted in medieval herb gardens, where monasteries cultivated healing plants within protected castle walls. Patterns and textures draw from what exists within these enclosed spaces, reinforcing the brand’s crown, shield, and fortify concepts as symbols of protection, care, and preservation.

Market Positioning

Positioned within the premium skincare market, Reonvare Craft sits alongside brands like Diptyque, with a presence in select department stores such as Selfridges. The brand also operates standalone stores across London, maintaining exclusivity through a location-specific retail strategy.

Advertisement Campaign

Reonvare Craft is built on the concept of “heal-thy skin,” reframing healthy skin through time-honored remedies and ritual. Rooted in medieval practices and refined for modern use, the brand focuses on enhancing the skin through care, simplicity, and preservation.

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Case Study

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Type

Senses of Greece

Allou

Editorial & Publication

Florentine Jewelry

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