A Thousand Joys — Xanthe Kakaras

Live at the XK Intersection

Status
Currently based
in New York, NY

Xanthe Kakaras
Art Direction + Design

A Thousand Joys
Art Direction + Campaign

Lumis Aegis: Light woven in gold.

Overview
At A Thousand Joys, a creative studio in Florence, Italy, I led the art direction and refreshed the brand's visual identity across social and digital platforms, including developing a promotional campaign for its jewelry collection, Lumis Aegis.

Refresh A Thousand Joys' visual identity while creating a cohesive brand presence across digital platforms.

Combining creative direction, photography, video, and storytelling, I explored how light, movement, and composition could communicate the campaign's narrative. I focused on creating a cohesive visual experience across touchpoints.

Created promotional video and digital content that strengthened the brand's visual storytelling and campaign presence.

Scope
+ Brand Strategy & Positioning
+ Photography & Videography
+ Social Media Strategy
+ Content Creation
+ Art Direction
+ Web Design

A Thousand Joys: Photo campaign

A Thousand Joys: Video campaign

Brand Identity & Strategy

Rooted in Florence's centuries-old jewelry traditions,
A Thousand Joys creates modern heirlooms inspired by memory, symbolism, and personal connection. I repositioned the brand through a cohesive visual identity and digital storytelling strategy, bringing its craftsmanship and emotional significance to a wider audience.

From

Jewlery as an obejct
Craftsmanship, materials, and individual pieces.

To

Jewlery as a story
Memory, emotion, symbolism, and personal meaning.

Social Media and Content Creation

Developed a visual presence across Instagram through art direction, photography, videography, and storytelling. Content highlighted the craftsmanship, symbolism, and personal stories behind each piece, connecting the brand's Florentine heritage with a contemporary audience.