Renovare Craft — Xanthe Kakaras

Live at the XK Intersection

System Status
Available for freelance and
full-time opportunities across
North America, Australia, and
the United Kingdom.

Xanthe Kakaras
Creative Direction,
Storytelling & Design

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Renovare Craft
Medieval Packaging

Apothocary
Rituals, Refined.

Modern skincare often focuses on fast trends or clinical messaging, losing the sense of ritual and heritage behind traditional botanical remedies.

The brand concept was shaped by London’s visible medieval architecture—layers of history revealed within the city itself. Drawing from monastery gardens and apothecary traditions, the brand frames skincare as sanctuary through a three-step ritual system: Keep, Shield, and Crown.

The project produced a luxury skincare concept including three hero products rooted in medieval botanical traditions. The product line is designed for women and skincare-conscious consumers seeking ritual, protection, and naturally rooted formulations.

Overview
Renovare Craft is a London-born luxury skincare line rooted in medieval monastery gardens, translating historic herbal remedies into modern rituals that protect and strengthen the skin.

Scope
+ Brand Strategy & Positioning
+ Concept Development
+ Art Direction + Copywriting
+ Packaging + Product Development

Brand Identity & Strategy

Reonvare Craft integrates medieval healing traditions with modern skincare, translating time-honored remedies into a refined, contemporary system. Rooted in its name—renovare (to renew and restore) and craft (the act of making by hand), the identity balances archival textures and herbal symbolism with clean, modern design.

Medieval Gardens & the Concept

The design is rooted in medieval herb gardens, where monasteries cultivated healing plants within protected castle walls. Patterns and textures draw from what exists within these enclosed spaces, reinforcing the brand’s crown, shield, and fortify concepts as symbols of protection, care, and preservation.

Market Positioning

Positioned within the premium skincare market, Reonvare Craft sits alongside brands like Diptyque, with a presence in select department stores such as Selfridges. The brand also operates standalone stores across London, maintaining exclusivity through a location-specific retail strategy.

Advertisement Campaign

Reonvare Craft is built on the concept of “heal-thy skin,” reframing healthy skin through time-honored remedies and ritual. Rooted in medieval practices and refined for modern use, the brand focuses on enhancing the skin through care, simplicity, and preservation.

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